Trayectos Creative Leadership · Topic 1

Briefs & Concept Development

Vocabulary practice for this topic. Listen to every word, then check your understanding with five interactive exercises. Each exercise has Check, Try again and Show solution, with feedback for every answer.

53 words & expressions7 exercises🔊 Audio in every exercise
1 · Word list2 · Choose the answer3 · Match the columns4 · Fill in the gap5 · Listen and choose6 · Sound Order7 · Read and pronounce8 · Crossword
1

Word listCOMPLETED

Tap a card to see the Spanish and the meaning. Tap ▶ to hear the word, then repeat it out loud.

2

Choose the answerCOMPLETED

Choose the correct meaning or the correct word. Then press Check.

3

Match the columnsCOMPLETED

Match each word or expression with its meaning.

4

Fill in the gapCOMPLETED

Complete the sentences from the dialogues. Type the word or tap it in the word bank. Tap ▶ to hear the full sentence.

5

Listen and chooseCOMPLETED

Tap ▶, listen, and choose the word or expression you hear.

6

Sound OrderCOMPLETED

Listen to the word and build it with sounds, not letters. Each word has one extra sound that does not belong. Tap the sounds in order, then tap Check. Get 6 out of 8.

Word 1 of 8Score 0
? ? ?

7

Read and pronounceCOMPLETED

Listen to the model, tap Say it and say each sentence out loud. Bold words are the strong ones, gray words are soft and quick, and the underlined word carries the main stress. The app checks your pronunciation and marks any word it did not hear clearly.

Practiced: 0/6Correct: 0/6Works best in Chrome or Edge. The browser asks for the microphone the first time.
1

Got it. Do you know whether the client has any mandatories for the key visual?

2

Just two: the logo lockup and the car in a real environment. No studio shots.

3

I did. Before we start concepting, could you walk me through the single-minded proposition?

4

The craft is beautiful. But the headline feels a bit small for out-of-home.

5

brief

6

proposition

8

CrosswordCOMPLETED

Complete the crossword in English. Each clue gives the meaning in Spanish and a definition in English. Tap a cell and type; tap the same cell again to change direction. Use Hint if you get stuck.

Across

  1. 1un lockupthe fixed arrangement of a logo and its text
  2. 6conceptualizacióncreating and developing campaign ideas
  3. 7la audienciathe people a campaign speaks to
  4. 9requisitos obligatorioselements the client requires in every piece
  5. 11una referenciaan example that inspires the tone or style

Down

  1. 1el lanzamientothe moment a product is introduced to the market
  2. 2la proposiciónthe main idea the communication must deliver
  3. 3primathe money paid for insurance
  4. 4la categoríathe group of brands that compete in the same market
  5. 5punto de referenciaa standard used to compare results
  6. 8un briefa document that explains the objective, audience and message of a project
  7. 10el tonothe attitude or personality of the communication

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