About the audio
All the audio on this page comes from the American English voice of your device (text-to-speech). There are no audio files, so every word, line and sentence can play, even the sentences you write.
- Listen as many times as you want. Play one line, the full dialogue, or one word from the vocabulary.
- Hear your own answers. In Personalize, the page reads your sentences, so you hear your real agency English before your next presentation with the U.S. team.
- Build long sentences. In My Script, Listen slowly and the backchaining steps help with long lines and numbers.
- Answer by voice. In Trainer Pro, a colleague from the U.S. team says something out loud. Tap Click & Say and say your answer. The page understands numbers, dates and names in different forms.
- One voice for each character. Women have female voices and men have male voices, and every character in a dialogue sounds different. If your device has fewer voices than characters, two characters share a voice with a different pitch.
- See what is playing. The button that is playing turns coral with moving bars, and the line is highlighted. Tap it again to stop.
- Change the speed. Use Slow (at the top of the page) to follow the marks, and Normal for shadowing. The dialogues also show ‿ linking: where the end of one word connects to the next (check~it out, next~time, did~you).
- Same spelling, different sound. Some words change pronunciation with their grammar, like present /ˈprɛzənt/ (the present) and present /prɪˈzɛnt/ (present the work), or record /ˈrɛkərd/ (a record) and record /rɪˈkɔrd/ (record the voiceover). The audio always plays the pronunciation used in the lesson.
- Check your pronunciation. Say it uses your microphone to compare your sentence with the script.
Works best in Chrome, Edge or Safari. The voice can be different on each device. No sound? Check the volume and the silent mode of your phone. For Say it, allow the microphone.
Key Vocabulary
Start here. Learn and practice the key words and expressions of this topic before the dialogues.
Tip: on your phone, turn it sideways for Space Quiz.
Vocabulary warm-up
Play before the dialogues. Every game uses all the vocabulary and expressions of this topic and picks new words each time.
Drag across the letters to select a word.
My Script: Leading the Idea
Key lines to question a brief, guide your team and present concepts with confidence. Build each sentence from the end, one piece at a time, then say the full line.
Let's talk
Answer with your teacher. Use the vocabulary and grammar from this topic.
Spanglish check: the words you already use
These words are used every day in Mexican agencies. In the U.S. they exist too, but the pronunciation or the way people use them is often different.
| In a Mexican agency | In a U.S. agency | Say it like this |
|---|---|---|
| “Te mando los feedbacks” | feedback is uncountable: some feedback, a piece of feedback, never feedbacks | /ˈfidˌbæk/ |
| “El shooting es el lunes” | the shoot (noun). Shooting usually means using a gun | /ʃut/ |
| “Hacemos un call” | hop on a call, jump on a call, set up a call | /kɔl/ |
| “El brief” /brif/ con i corta | brief has a long ee. It's also a verb: brief the team | /brif/ |
| “El timing está apretado” | the timeline is tight, the schedule is tight. Timing means the right moment | /ˈtaɪmɪŋ/ |
| “Las guidelines” /gaid-lains/ | brand guidelines, always plural | /ˈɡaɪdˌlaɪnz/ |
| “El deadline” /ded-lain/ | same word, but stress the first part: DEADline | /ˈdɛdˌlaɪn/ |
| “Los assets” /a-sets/ | stress the first syllable: ASsets | /ˈæˌsɛts/ |
| “El KV” | many U.S. teams say key visual or hero image. Say the full words the first time | /ˌki ˈvɪʒuəl/ |
| “El engagement” /en-gueich-ment/ | stress the second syllable: enGAGEment | /ɪnˈɡeɪdʒmənt/ |
False friends
These words look like Spanish words, but they mean something different.
| English | Looks like… | Actually means… |
|---|---|---|
| actually | actualmente | de hecho, en realidad (currently = actualmente) |
| sensible | sensible | sensato (sensitive = sensible) |
| argument | argumento | discusión, pelea (rationale = argumento de una idea) |
| eventually | eventualmente | finalmente, con el tiempo |
Cultural note
In U.S. agencies, people question the brief openly before concepting. Asking Could you walk me through the proposition? is seen as smart, not as doubt.
When you present, lead with one recommendation and a short rationale. Saying If I had to pick one… shows leadership. Showing five options with no opinion looks unsure.
Read and pronounce
Listen to the model, tap Say it and say each sentence out loud. Bold words are the strong ones, gray words are soft and quick, and the underlined word carries the main stress. The app checks your pronunciation and marks any word it did not hear clearly.
Before we start concepting, could you walk me through the single-minded proposition?
Our biggest opportunity is to look different, not louder.
What if we never showed the car moving?
If I had to pick one, I'd push this one. It's the bravest.
We've explored three compositions, and we've narrowed it down to this one.
Hey, Mateo. Did you get a chance to go through the brief for the Aurelia launch?
Just two: the logo lockup and the car in a real environment. No studio shots.
More than usual. They told us they're tired of safe work.