Trayectos Commercial Manager · Energy Logistics · Topic 6 of 6

Business Development & Closing the Deal

Grow the account: propose new lanes and additional services to NorthPeak, handle objections with calm and facts, and agree on clear next steps until the proposal is signed off.

Level B1 → B1+/B23 dialogues100% speakingSales & negotiation

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Key Vocabulary

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    My Script: Growing the Account

    Your key lines for sales meetings. Build each sentence from the end, one piece at a time, then say the full line.

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    Answer with your teacher. Use the vocabulary and grammar from this topic.

    Spanglish check

    Words that Mexican logistics teams use every day, and what U.S. customers actually say.

    In a Mexican officeWith a U.S. customer
    “Rutas nuevas”new lanes
    “Venta cruzada de servicios”upsell / cross-sell additional services
    “Transfronterizo”cross-border
    “Una prueba piloto”a pilot (a small trial)
    “Que lo autorice su director”that your VP signs off on it

    False friends

    These words look like Spanish words, but they mean something different.

    EnglishLooks like…Actually means…
    proposeproponersame meaning; the noun is proposal
    signfirmarsame; sign off = dar la aprobación final
    objectionobjeciónsame meaning; handle objections = manejar objeciones
    eventuallyeventualmenteal final (occasionally = eventualmente)

    Cultural note

    In North America, growing an account starts with results: Based on our performance this year, we'd like to support you in new lanes. Customers buy more from carriers who already solve their problems.

    Treat objections as questions, not as a no. Listen, ask, answer with facts, and propose a small step, like a pilot. Always leave the call with a date and an owner for the next step.

      Read and pronounce

      Read and pronounce

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      1

      Based on our results this year, I'd like to talk about new lanes.

      2

      We're going to add twenty new tank trucks in January.

      3

      Would you be open to a short proposal with both options?

      4

      What if we started with a small pilot, just four loads next month?

      5

      If everything is approved, we'll plan the first pilot load.

      6

      Sure, I'm listening. What do you have in mind?

      7

      Interesting. What other services do you offer?

      8

      Exactly. Would you be open to a short proposal with both options?

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